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Marketing the Series

how best to appeal to your fundraisers

Now you are signed up as a participating charity for the 100km Series in 2015, we want to ensure that your charity benefits fully from the marketing and recruitment potential of the events. Our experience of charities who are most successful at recruitment and fundraising are those who ensure at every opportunity they are marketing the challenges as effectively and widely as possible.

add the series to your website

To ensure that the series is targeted to participants of all abilities, we recommend using our website copy below. We find charities (big and small) recruit good numbers by having the events on their website, with the copy provided and edited with your charity's details where appropriate.

For supporting photos - please download the logos from the gallery on the left to add to the web pages.

challenge copy for your e-shots

Alongside getting the challenges up on your website for all of your fundraisers to see, we also highly recommend implementing the events into your regular email newsletters! This can either be mentioning the events in your normal scheduled e-shots, or having a challenge targeted e-shot. Whichever you choose, as long as you're mentioning the events directly to your network of fundraisers, this heavily increases your chances of recruiting more participants for your charity.

our commitment to marketing the challenges

Action Challenge are committed to ensuring the challenge is a success for all of the charities we are working with and for the participants signed up to the event. In order to ensure this we have committed to a central marketing plan, which you will benefit from by being a charity listed for participants to choose to fundraise for. Our marketing strategy is managed internally and includes:

  • London and South East Press—predominantly Metro & Evening Standard
  • Lifestyle and fitness publications
  • An ambitious Google Adwords campaign
  • Facebook Adverts
  • Targeting of all our past and current participants from both UK and overseas events
  • Prominence across our online websites, and social media 

how you can market the challenges

The 100km Series offers your charity off the shelf events with little commitment, with the potential for huge return. Now that you are signed up you have the opportunity to engage with your supporter base to offer new exciting and unforgettable challenges, that can be taken on by all! It's a great chance to attract a new demographic of supporter whilst increasing your fundraising potential for 2015. Along with this guide you will have also have access to the challenge logos and website copy to promote the challenges on and off line. We strongly recommend committing to the following activity:

  • Website - position the Series on your charity website alongside your other events, under challenge events, treks and runs.
  • Supporter Base - communicate to your supporter database the details of the rides.
  • Google Trust Adwords - allocate budget to promote the challenges online.
  • Social Media - Facebook and tweet to your followers about the rides on your behalf.
  • Corporate Channels - briefing to your corporate teams to promote the events as a highly fundraisable/team-bonding exercise - bespoke registration forms and marketing literature can be produced on request. 

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