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Marketing London 2 Brighton Challenge

This page provides a range of marketing materials to help you push and promote the London 2 Brighton Challenge & get people fundraising for your charity! You can use this across social media, on your website and in e-shots to your database of supporters, wherever you think it will work best!

We find that charities who are most successful at recruitment and fundraising are those who ensure they are marketing the challenges as effectively and widely as possible. For this reason we have created general copy as well as specific runners & walkers copy for you to target different types of supporters through your website. 

Registration fees & fundraising targets (Listed Charities)

Full 100km Challenge
Registration fee - £70
Minimum fundraising target - £395

Half Challenge
Registration fee - £50
Minimum fundraising target - £275

Quarter Challenge
Registration fee - £40
Minimum fundraising target - £150

50% of fundraising is due 6 weeks before the Challenge. The remaining 50% is due 4 weeks after the Challenge.

Distances & routes

We will be offering the below route & distance options available:

  • Full 100 km Challenge - London to Brighton - continuous event starts 27th May Saturday morning
  • Full 100 km Challenge over 2 days - London to Brighton – starts Sat morning and then early on Sunday too
  • 1st Half 50 km Challenge – from London to Tulleys Farm – taking place Saturday 27th May
  • 2nd Half 50 km Challenge – from Tulleys Farm to Brighton – taking place Saturday 27th May
  • 2nd Quarter (31km) Challenge – from Oaks Park to tulleys Farm – taking place on Saturday 27th May

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Your financial protection:

The air holiday packages and flights shown are ATOL protected by the Civil Aviation Authority in the UK. Our ATOL number is 6296. In Ireland the air & holiday packages and flights that are shown are protected by CAR license number TA0297. Please see our booking conditions for more information.