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mass participation

We have developed a reputation for conceiving and delivering some of the most successful, innovative, and professionally operated mass participation events within the Third Sector. We provide charities with access to low-risk, centrally marketed events, offering a definitive marketing and recruitment solution coupled with genuine fundraising and growth potential.

Our in-house project and planning team are experts in organising some of the most complex yet unique mass participation challenges in the the market. From taking over 300 hardened cyclists to Paris within 24 hours, 2,500 runners and walkers along Ultra-Marathon distances or thousands of cyclists to Brighton overnight. We can put together anything - and make it special. Linking out to our experts in the field who scope out all of our events, to in-house marketing, branding and client care teams to ensure a rounded and focused approach to deliver unique and exciting challenges suited to participants of all ages, experiences and abilities. 

The Ultra Challenge Series 2017

In 2012 Action Challenge launched the first multi-charity London 2 Brighton Challenge - a 100 km walk and run from city to coast. For a first year event the challenge flew off the shelves - recruiting over 1,500 participants and over 200 charities. In the same year the first ever Thames Path Challenge took place - again recruiting over 1,500 participants and raising over £1 million for over 300 charities. 

  • Low initial targets - average fundraising over 60%
  • No-risk for charities or pre-purchase of places
  • Fully supported, medics, signage, hospitality, food & much more
  • Not just a walk - UK's largest Ultra-Marathon runs
  • Festival atmosphere of walking, running and adventure

Our plan in 2017 is to continue to grow the existing key Challenges - London 2 Brighton, South Coast Challenge, Isle of Wight and Thames Path - to reach between 3,000-5000 walkers, joggers and runners on each. The launch of a new exciting event within the series (Cotswold Way Challenge) aims to grow the brand and overall participation levels, whilst offering our challengers a great journey. These events will be run to the highest standards - and they will raise millions of pounds for charities. We would like your charity to be one of those that is with us in 2017.

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The air holiday packages and flights shown are ATOL protected by the Civil Aviation Authority in the UK. Our ATOL number is 6296. In Ireland the air & holiday packages and flights that are shown are protected by CAR license number TA0297. Please see our booking conditions for more information.